Flux
Brand Identity, Visual Identity, Web Design
Flux is an online resource center designed for teens who are experiencing or may be facing a mental health crisis. The platform provides accessible support and information for young people who often lack the help they need at school, at home, or in their communities.
The target audience includes tech-savvy teens and young adults ages 13 to 21. Many come from lower to middle income families and may not have access to traditional mental health care or parental support. Flux meets them where they are, online, with resources they can explore privately and confidently.
I created a full brand identity and visual system that feels approachable, modern, and supportive. The design balances clarity and warmth, making the experience feel safe, easy to navigate, and youth-friendly.
Results
• Built a visual identity that speaks directly to young users with empathy and clarity
• Designed a website that is easy to explore, even for users in distress or unfamiliar with mental health care
• Helped create a trusted space for teens to find information and support on their own terms
