SECOND SPRING
Creative Director & Web Developer
I led the full brand and website design for Second Spring MD, a holistic women’s health clinic founded by Dr. Rachel Goodman, a board-certified gynecologist. The practice focuses on integrative care for midlife wellness, especially around menopause, using both conventional and functional medicine.
Starting from the ground up, I designed a custom logo, color palette, typography system, and print materials. I also built a responsive, accessible, and SEO-friendly website that clearly reflects the clinic’s values and services.
The brand needed to feel both professional and emotionally supportive. The design combines clinical trust with a sense of warmth and renewal. A hand-drawn botanical mark represents healing and natural cycles. Calming colors, gentle textures, and poetic language help create a sense of comfort and reflection throughout the experience online and offline.
Results
• Launched a polished, modern website that improves user experience and patient engagement
• Delivered all brand and web assets on time, with a smooth and efficient design process
• Helped establish a strong visual identity that supports Dr. Goodman’s vision for compassionate, connected care
Photography: Mary Moon Photography
Copywriting: JLH Media
