SECOND SPRING
Second Spring is a holistic wellness practice founded by Dr. Rachel Goodman in 2022. A board-certified gynecologist, Dr. Goodman leads the clinic in using cutting-edge modalities and integrative care to support vaginal health and sexual function, with a focus on the menopausal transition. Rooted in deep listening and evidence-based treatment, the brand reimagines midlife as a time of empowerment, offering a thoughtful blend of conventional and functional medicine.
The visual identity needed to reflect both clinical credibility and emotional warmth. A botanical logomark evokes renewal and natural cycles, while soft, contemporary typography invites trust and intimacy. The system is grounded in calming textures and a palette of mineral green, rusty clay, and warm ivory. Illustrated elements and poetic copy create space for reflection, reinforcing the idea of transformation as a return to self. Every detail, from print to digital, supports Dr. Goodman’s vision for connected, compassionate care.
Second Spring
2023
2023
SERVICES
Visual Identity
Web Design Concept
Web Development
Photography: Mary Moon Photography
Copywriting: JLH Media
Visual Identity
Web Design Concept
Web Development
Photography: Mary Moon Photography
Copywriting: JLH Media
